Because of Fathom (affiliated link), I get a sense of the following information:
- How many folks visited my site,
- How they got to my site,
- What pages folks visit,
- What devices and browsers folks use, and
- A general sense of where folks are located (at a city/state/country level, not at an individual address)
What do I use that information for?
Frankly, I don't use this information too much aside from "oh, that's interesting" reactions. If I see a spike in folks visiting with a particular browser/device combination, I'll check to make sure that the site renders properly for that combination. I do NOT sell or share that information to anyone else!